How to Use Instagram Collabs for Brands, Clients, and Media PR Work
Instagram has evolved from a photo-sharing platform into one of the most powerful digital tools for brand storytelling. One of its most underrated yet powerful features today is the Instagram Collab post . For brands, client pages , and especially for PR or media agencies , the Collab tool is a game-changer. It allows two accounts to co-author a single post or reel meaning the same content appears on both feeds, with combined reach, likes, and comments. If you’re working with a client or handling brand PR, using the Collab feature smartly can drastically improve visibility and engagement. What is an Instagram Collab Post? It’s a single post or reel that is shared between two accounts. Once one user invites another to collaborate, and they accept, the content appears on both profiles same post, shared audience. This is different from tagging or reposting. The Collab feature shows the post as jointly published , increasing transparency and boosting reach. Why It’s Useful for Brands...
