How to Use Instagram Collabs for Brands, Clients, and Media PR Work

Instagram has evolved from a photo-sharing platform into one of the most powerful digital tools for brand storytelling. One of its most underrated yet powerful features today is the Instagram Collab post.

For brands, client pages, and especially for PR or media agencies, the Collab tool is a game-changer. It allows two accounts to co-author a single post or reel meaning the same content appears on both feeds, with combined reach, likes, and comments.

If you’re working with a client or handling brand PR, using the Collab feature smartly can drastically improve visibility and engagement.

What is an Instagram Collab Post?

It’s a single post or reel that is shared between two accounts. Once one user invites another to collaborate, and they accept, the content appears on both profiles same post, shared audience.

This is different from tagging or reposting. The Collab feature shows the post as jointly published, increasing transparency and boosting reach.

Why It’s Useful for Brands and Agencies

Here’s how different players benefit from Collabs:

1. For Brands

If you're launching a product, collaborating with influencers or partners, a Collab post helps:

• Reach a wider, yet targeted audience

• Share credit visually and officially

• Strengthen trust through transparent collaboration

Example: A skincare brand collaborates with a dermatologist. The reel appears on both accounts, boosting visibility and credibility.

2. For Client Pages (Managed by Agencies)

As a media or design agency managing multiple client accounts, using Collabs can help:

• Post joint campaigns (e.g., brand + location partner)

• Celebrate milestones (e.g., “1 year of partnership”)

• Share UGC or influencer content directly on both pages

Pro Tip: Use Collabs for events, partnerships, or even feedback reels where both client and agency appear as co-creators.

3. For Media and PR Agencies

For PR firms handling celebrity campaigns or news placements, Collab posts can:

• Show real-time endorsements

• Prove PR placements with reach stats

• Increase transparency between the PR agency and the client

Example: A PR agency posts a red carpet photo and adds the client’s brand page as a collaborator. Now both get the media value in real-time.

Benefits at a Glance

• Double the Reach: One post, two audiences

• Single Engagement Pool: Likes, comments, and shares are combined

• Transparency: Shows who created and contributed to the post

• Brand Visibility: New followers from the collaborator’s base

When to Use Instagram Collabs

• Influencer campaigns

• Brand partnerships

• Launch announcements

• Client testimonials or product reviews

• Award wins and recognitions

• Press features or media mentions

• Co-branded giveaways

How to Create a Collab Post

1. Start by creating a post or reel as usual

2. On the final share screen, tap “Tag people”

3. Choose “Invite collaborator”

4. Search and add the collaborator’s username

5. Once they accept, the post will appear on both profiles

Best Practices

• Always inform the collaborator in advance

• Make sure both accounts follow each other

• Keep the caption aligned to both brands’ tones

• Use location and hashtags for added discovery

• Review metrics post-campaign to measure shared performance

Final Thoughts

Instagram Collabs are no longer optional — they’re essential. Whether you're a digital marketing agency, a PR professional, or the best graphic designer in Kerala managing brand visuals, using Collabs can give your clients more visibility and measurable results.

As a best digital marketer in Thrissur, we recommend making Collabs a part of every launch, influencer tie-up, or brand milestone campaign.

It’s not just about posting. It’s about co-creating success.